WEINIG BEKENDE FEITEN OVER ADVERTENTIETECHNOLOGIE (AD TECH).

The gegevens from a DMP kan zijn also known as third-party gegevens. Brands can merge first and third-party gegevens to strengthen targeting capabilities.The ad exchange offers the impression to Demand Side Platforms (DSPs). A DSP kan zijn a platform that allows advertisers to buy display ad space with the help ofwel algorithms that target specific